Hello! I’m Gretchen Willis, and I know what it’s like to watch your child navigate their senior year. Having been through it 3 times already, I have seen how important it is for seniors to hold on tightly to the moments still in their grasp, while also making plans for their future.

I know all about the gentle balance between holding on and letting go, trusting the foundation that’s been laid while watching them build their own future, giving them roots but also wings.

Senior photos only happen once, so make sure your senior does them right. I have been a Wisconsin Senior Portrait photographer for over 10 years for dozens of seniors, who trusted me to capture the best memories of their most important moments.

You have a lot of choices when it comes to senior portrait photographers. At the end of the day, you should feel comfortable and confident with the person who will preserve your senior year portrait memories. Here’s a few ideas about WHO I AM and WHO I AM NOT, and maybe after reading this (and hopefully talking on the phone) you’ll know if I’m the right person for you.

I BELIEVE IN NATURAL BEAUTY. I want every senior to look their best and I’ll advise you about what to do, as well as what NOT to do, so that your senior portraits are a reflection of who you really are. Your clothes, your locations, even your props & accessories all are important in showing off the authentic YOU. I also want your photos to be a keepsake that you can be proud to show your friends, as well as your grandma.

I KNOW THE IMPORTANCE AND PERMANENCE OF A PHOTO. You have lots of photos of yourself already. We take lots of photos because we can. We take so many photos, and they live on our phones or our computers, and we almost forget they are there. But senior portraits are not like phone selfies.  If you have a photo hanging up in your room or in a photo album, of someone who you don’t see anymore, then you know the importance and permanence of a photo, too. Senior photos are for you, but they are also for the person who will look at them once you’ve started the next chapter of your life. 

I AM COMMITTED TO MY COMMUNITY. I donate my time through Now I Lay Me Down to Sleep and The Coalition for Children, Youth, and Families. I got my start in photography volunteering with non-profit agencies and to this day, it’s the most important work I do.

I DON’T GIVE UP. I have been in business for 11 years. I have worked with hundreds of clients and I have delivered thousands of photos. I’ve created a business that I am proud to own because it’s built on excellent customer service, the highest professional standards, and giving my clients more than they expect. Any hiccups along the way are never viewed as a failure; instead it’s a chance to grow and learn and make my business better for the next client. 

I WANT EVERY SENIOR TO ENJOY THEIR PHOTOS FOREVER. Many years from now, when your phone has been recycled and your computer has been replaced 3 times already, and your USB has gotten lost, you will still have your senior portrait prints from me. You’ll be able to see and hold your photos in your hands, and think about all your years with friends and classmates, all the teachers and classes (the easy ones and the tough ones), and how it felt to wear that cap and gown and get your diploma. It’s too easy to let life get busy and convince yourself, “I’ll print those photos soon.” I know how to turn your senior portraits into the perfect keepsake, and I’ll take care of all the details. You don’t have to lift a finger.

After lots of years working with lots of clients, I’ve realized that the clients who choose to work with me, do so because they want a higher level of service and they know they can trust that I’m a true professional. They understand that getting a better experience and top-quality products means a little higher investment, but they know it’s worth it in the end, because